About Us

Employing 130 people in Ireland

Our Story

Since the first Motivation clinic opened in 1995, it has been our privilege to help thousands of Irish people make positive changes to their lives by enabling them to achieve and maintain their weight management goals.

Our unique approach, focusing not just on what people eat, but WHY, is a groundbreaking concept, pioneered by the world-renowned bariatrician Dr. Maurice Larocque. He developed the Motivation Programme to help people overcome the attitudes, emotions, habits and behaviours underlying overeating and other unhealthy behaviours.

Paul and Aisling Connolly

The Motivation Programme was introduced to Ireland by company founders and directors Paul and Aisling Connolly, who have spent over 20 years working in weight management, 17 of them with Motivation.

“The experience has changed our lives. We feel the Programme is making a major difference to the health of the nation and as our network of clinics continues to grow, we are delighted to be able to bring our service to more and more people. We are passionate about helping our clients to live full, happy and healthy lives,” says Managing Director, Paul Connolly.

Dr. Maurice Larocque

Dr. Maurice Larocque developed the revolutionary “Mental Weight” concept, which plays such a critical role in helping our clients get to the root cause of their weight problems.

A practising physician who has devoted his career to treating obesity, Dr. Larocque is an internationally recognised authority in the field of bariatric medicine (the study and treatment of obesity).

The author of numerous books and self-help CDs, Dr. Larocque has also written in leading medical journals and completed many clinical studies. He is a much sought after speaker at conferences worldwide, and is a frequent guest on television and radio talk shows. On his most recent visit to Ireland Dr. Larocque gave a seminar on Motivation and Weight Maintenance to almost 1,000 people in the RDS.

The Motivation Weight Management Programme is clinically proven and the result of Dr. Larocque’s vast research, study and experience of over 35 years. In all of our clinics we strive to replicate the genuine care and understanding he shows towards his patients.

Dr. Maurice Larocque

What is Mental Weight?

At the heart of our approach is Dr. Larocque’s discovery that the individual person’s habits, motivation, stress symptoms, emotions and mental self-image all make up their Mental Weight.

Through the Motivation Programme, including the completion of a computerised questionnaire at the initial assessment stage, we help people to identify and reduce their Mental Weight so that it matches their desired weight. In this way we concentrate on you, not your weight, empowering you to achieve and maintain your long-term weight management goals.

At Motivation, our focus is not on the scales but on your habits, because when you look after your habits the weighing scale will look after itself.


Use of web-based psychological assessment in obestity treatment. Association with treatment continuation versus dropout.

View Report Here (PDF)

Our clinic network

No matter where you live, there’s a nearby Motivation clinic where a team of our expert weight management advisers and receptionists is ready to help you. We currently have 29 clinics in Ireland and plan to open more in the coming years. Motivation Weight Management is an Irish-owned company, employing over 130 people working in our nationwide clinic network.

Find your nearest clinic

Our clinic network across Ireland

Our Promise To You

At Motivation our goal is to help you achieve yours by enabling you to reach and maintain your preferred weight, while providing you with the highest standards of service, attention and care, in a warm and welcoming environment.

  • All our clinics are bright, comfortable, well appointed and conveniently located, with opening hours to suit you.
  • All consultations are one-to-one and completely confidential, so your privacy is absolutely guaranteed.
  • We succeed where others fail because while dieting merely deals with the symptoms of being overweight, we tackle the root cause.

Franchising with Motivation

If you are seriously interested in a franchise opportunity with Motivation Weight Management, then download, print and complete our Expression of Interest Form and send it to us at our head office address provided below.

Download Expression of Interest (PDF)

Motivation Weight Management
Suite 36
Beacon Medical Mall
Dublin 18